Web 2.0 functionality offers mental health practitioners exciting opportunities. However, if we are to truly take advantage of all there is to offer we need to be certain we understand what is available to us . Let’s take a closer look at two very important web technologies receiving lots of attention nowadays.
A blog is short for Web Log. At its most basic level it is a website formatted so a person can offer information and editorials to viewers, have them dated and displayed in reverse chronological order. Blogs can also include comments from readers known as a Blogroll. They also may include an archive section so that browsers can search for topics of interest from past Blogs.
In today’s world more and more people are getting their news and information on the Internet and Blogs are ushering in a golden age of information, communication and news reporting.
A Blog is also a great way to build presence and establish yourself as an expert in your field. It helps to build market presence and influence in an area of your choosing. If you don’t have a Blog consider setting one up! There are many free and reasonably priced templates to choose from. If you would like more helpful tips on how to set up a successful Blog contact me and I will email you additional information.
RSS is short for Really Simple Syndication. It was originally developed in 1999 by Netscape and is becoming very popular for aggregating updates to blogs and news sites. RSS is a system that allows a Blog to alert an RSS Feeder that a Blog (or website) has been updated with new information. It means that a user can subscribe to any website that supports RSS. Once a user has an RSS reader they can choose to have web content of their choosing delivered to them via email updates. This means that once your feed is in the RSS reader of a specific website you have asked to receive updates from that site.
Why is this important? For starters, it is a great way for you to define where you want to receive information and news. And as you become more technically sophisticated, an RSS allows you to build a dynamic site that increases traffic by reaching out to people who have given you permission to speak to them. This represents a significant leap in communication as you no longer need to rely on people coming to your site. You can stay visible with your consumers by using a feed that updates people when you have added something new and interesting to your site.
How are you getting your information and educating yourself? Are RSS Feeds a part of this process for you?
I may be beating a dead horse but the power of RSS feeds is an important point to emphasize. The newspaper, radio and tv industries are changing rapidly as more and more people turn to the Internet for their news and information. RSS feeds allow you to target the information you want from people you respect and find intriguing. As a result, on a daily basis you can receive specific news and information to help you grow professionally and to identify new opportunities in your field.
These are just a few important areas I encourage you to explore further. You may find them to be invaluable as you look to find your place in the mental health profession.
David Diana is a Licensed Professional Counselor and the Director of Sales and Marketing for a private behavioral healthcare organization in Charleston, South Carolina. He is an experienced therapist and business consultant who has worked for many organizations in both the public and private sector to include IBM, PricewaterhouseCoopers, HayGroup, AVON Cosmetics, U.S. Customs, and the IRS.
He recently published his first book titled, “Generating Wealth in the Mental Health Profession: Sales Principles and Strategies to Launch and Grow Your Career”.
Please visit him at http://www.davidpdiana.com or contact him at [email protected]